The Row’s Perfect T-shirt by The Olsen Twins

ON the quest to find the perfect fitting T-shirt, the Olsen twins decide to make their own.

“The secret is the French seam running down the back. It’s cut from one piece of fabric,’ explains Ashley. It’s about the drape and the fabric. And finding the balance between the two.’

”A lot of thought has to go into it. It’s made on a lingerie machine,’ states Mary-Kate.

Having put in so much effort, they decided to try to sell this T-shirt, and came up with the concept of The Row, a high-end, luxury clothing label based in New York, manufactured mainly in America but also in Italy, and named to evoke the kind of quality tailoring and fit synonymous with London’s Savile Row.