Strict rules for H&M shopers
Shoppers will have to wait in line for an armband with an allocated shopping time on it. They will then have to come back at their allocated time and have just ten minutes browsing times in groups of 20 to ensure the release goes smoothly. Shoppers will be aloud to buy one item of each product in whichever size to prevent the items ending up on Ebay.
The collection has already seen some of its items put on the auction site with a 30% mark up price which is why the designer store has put these measures in place.