Hublot set to launch jewellery range

LUXURY watch maker Hublot are set to enter the luxury jewellery market in 2013 after developing a scratch-resistant gold alloy with a local technology institute.

The company, owned by LVMH, plans to start selling cuff links and rings made with 18- carat alloy of gold and a ceramic range. But Chief Executive Officer Jean- Claude Biver claims that watches will remain the companies priority.  Biver said, “There is a market for branded jewelry and therefore I believe, if we have a unique selling proposition in our gold, we should use it and go into jewelry,”

The company may open 25 to 27 boutiques globally in 2012, including about 10 stores in China, according to Biver.