Bugatti unveils £1.4m sports car
Bugatti, the high-end French automobile manufacturers, recently unveiled its 16.4 Grand Sport ‘L’Or Blanc’ in Berlin. The elegant car, complete with porcelain fittings, was produced to mark the start of a partnership between the Konigliche Porzellan-Manufaktur Berlin (KPM) and Bugatti. It is also the first car to use the porcelain on the interior and exterior of a motor vehicle.
At first, this seemed to be an original idea of using porcelain in a car, especially in one of the fastest cars in the world,’ said Dr Stefan Brungs, director of sales and marketing for Bugatti. ’But that’s what Bugatti is synonymous with: the creation of exceptional ideas while striving to meet the quality and aesthetics. ’This allows us to continue to transfer and continue to us the skills of Ettore Bugatti, who, himself, liked to experiment with new materials.’
Jorg Woltmann, owner of the KPM, added: ‘The impetus for this partnership comes from the elephants created by the renowned Rembrandt Bugatti. At first we wanted to integrate the sculpture of the elephant in our product, then we thought about the possibility of a full service and finally a synthesis of ideas led us to this exceptional Grand Sport. Now, we have created the fastest porcelain in the world.’